(UI Specialist)

Dario Bazán Product Designer

Bridging Design, Business & Technology.

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Auckland-based | NZ Permanent Resident

I focus on creating intuitive, high-fidelity digital experiences that balance user needs, business goals, data, and technical feasibility.

Auckland based | NZ-PR

I focus on creating intuitive, high-fidelity digital experiences that balance user needs, business goals, data, and technical feasibility.

Auckland-based | NZ Permanent Resident

I focus on creating intuitive, high-fidelity digital experiences that balance user needs, business goals, data, and technical feasibility.

Projects

Selected Works & Impact

Case studies and design work showing how design decisions, business goals, and technology come together to create measurable impact.

ECOMMERCE

Design for Conversion

A conversion-focused redesign that improved key purchase journeys and contributed to +125% revenue growth.

BRAND CAMPAIGN · CREATIVE CONCEPT

It's Famous because It's Good

How researching the origin of an authentic local landmark turned into a national campaign concept for the Waitaki region.

VISUAL & DIGITAL ARCHIVE

Design Craft & Execution

A curated selection of visual and digital design work across branding, UI, web, marketing, and communication design.

CASE STUDY IN PROGRESS

Increasing Tourism Sales

Optimizing the digital journey to achieve a 40% increase in online ticket sales for the Ōamaru Blue Penguin Colony.

Projects

Selected Works & Impact

Strategic design meets high-fidelity execution. From driving eCommerce growth to delivering versatile solutions across digital platforms.

ECOMMERCE

Design for Conversion

A conversion-focused redesign that improved key purchase journeys and contributed to +125% revenue growth.

BRAND CAMPAIGN · CREATIVE CONCEPT

It's Famous because It's Good

How researching the origin of an authentic local landmark turned into a national campaign concept for the Waitaki region.

VISUAL & DIGITAL ARCHIVE

Craft & Strategy

A curated selection of visual and digital design work across branding, UI, web, marketing, and communication design.

CASE STUDY IN PROGRESS

Increasing Tourism Sales

Optimizing the digital journey to achieve a 40% increase in online ticket sales for the Ōamaru Blue Penguin Colony.

Case Studies

A selected projects to show

Case studies and design work showing how design decisions, business goals, and technology come together to create measurable impact.

ECOMMERCE

Design for Conversion

A conversion-focused redesign that improved key purchase journeys and contributed to +125% revenue growth.

BRAND CAMPAIGN · CREATIVE CONCEPT

It's Famous because It's Good

How researching the origin of an authentic local landmark turned into a national campaign concept for the Waitaki region.

VISUAL & DIGITAL ARCHIVE

Design Craft & Execution

A curated selection of visual and digital design work across branding, UI, web, marketing, and communication design.

CASE STUDY IN PROGRESS

Increasing Tourism Sales

Optimizing the digital journey to achieve a 40% increase in online ticket sales for the Ōamaru Blue Penguin Colony.

Good UI doesn't happen. It's reasoned.

Explore how I think through complexity before touching a single component.

See how I think

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.

Abstract layered gradient with dark green to yellow

Abstract pink and blue background with water droplets.

Person using a smartphone over a notebook

a close up of a yellow and black sign with numbers

Man working at desk with laptop and phone.

Close-up of a tree stump showing growth rings and a textured brown wood surface.

Good UI doesn't happen. It's reasoned.

Explore how I think through complexity before touching a single component.

See how I think

Good UI doesn't happen. It's reasoned.

Explore how I think through complexity before touching a single component.

See how I think

Quick Answers

Frequently asked questions

The basics about my availability and what I'm looking for. For the full picture, visit About.

Are you currently available for new opportunities?

Yes. I’m currently available for full-time roles and selected freelance projects.

What is your current work status in New Zealand?

I’m a New Zealand Permanent Resident with full work rights and no restrictions.

Are you open to travel or relocation?

I’m currently based in Auckland and open to travel or relocation for the right opportunity, depending on the role, location, and overall fit.

Do you work on-site or remotely?

I’m comfortable working across on-site, hybrid, and remote environments, depending on the role and team.