Get to know me
A little about me
Designed in Argentina. Built in New Zealand.
+
125%
Revenue Growth
Huntech (Via Backpepper)
+
41
Lift in AOV
Huntech (Via Backpepper)
+
40%
Online Sales in 6 months
Ōamaru Blue Penguin Colony
Go deeper
The longer answers
How I think, how I work, and what makes me different.
Are you currently available for new opportunities?
Yes, available to start immediately. I'm looking for full-time roles or selected freelance projects in Auckland or remote around the world.
What is your current work status in New Zealand?
I'm a New Zealand Permanent Resident with full working rights. No visa sponsorship required.
Are you open to travel or relocation?
Yes. I'm open to occasional travel for workshops or milestones, and open to discussing relocation for the right long-term opportunity.
Do you work on-site or remotely?
Based in Auckland, happy to work on-site. Also fully set up and experienced working remotely with cross-functional teams.
What industries do you have experience in?
Over the years I've worked across government, culture, tourism, and digital agencies in Argentina, before focusing on tourism and eCommerce in New Zealand, working with retail brands across NZ, AU, and UK. The context changes, the craft doesn't.
How do you approach a new project?
I start by asking a lot of questions. Business goal, user problem, constraints, what's been tried before. I work from a clear brief and make sure alignment happens before any UI does. From there I audit what exists, identify the highest-impact friction points, and prioritise accordingly. I stay close to the team throughout, collaborating on decisions and keeping design and development aligned from day one.
How do you handle the handoff to developers?
Organised Figma files, documented components, clear specs. I'm also actively exploring how AI tools can improve this part of the process, from generating documentation to design tokens, and it's already changing how I work.
Do you have experience with design systems?
Yes. At Blackpepper I contributed to, expanded, and maintained scalable design systems in Figma across multiple client platforms, delivering brand-specific components ready for implementation with zero technical debt on handoff. I'm also starting to integrate AI tools into this part of the process, which is opening up new ways to build and document systems faster.
How do you integrate AI into your design workflow?
Actively and constantly, though the tools keep evolving and so do we. Basic and isolated usage is the floor now, not the ceiling. What has actually changed is the role: we are more like curators. Our judgment is what guides AI toward good decisions, and that is where the real power sits. We work with agents, skills, AI-connected design systems, and vibe coding tools that allow us to build and validate ideas much faster. We are no longer the designers who hand off a file to dev and disappear. AI allows us to move faster across every stage of the process, with more depth and better judgment at each one. And all of that always connected to what truly matters: it is not about making things look good, it is about understanding data, aligning with business objectives, and making decisions that have real impact.
