Selected Works

Visual Identity & High-Fidelity Systems

Visual Identity & High-Fidelity Systems

A multidisciplinary collection of brand systems and digital interfaces.

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This archive showcases my trajectory in bridging the gap between aesthetics and functionality. From leading art direction for city-scale visual identities to building scalable design systems for leading eCommerce brands, it reflects a commitment to precision and design consistency across every touchpoint.

This archive showcases my trajectory in bridging the gap between aesthetics and functionality. From leading art direction for city-scale visual identities to building scalable design systems for leading eCommerce brands, it reflects a commitment to precision and design consistency across every touchpoint.

View Full Archive (PDF)

Huntech: From Setup to Growth Engine

How strategic design decisions and a mobile-first UI overhaul drove a +125% revenue increase and a +41% lift in AOV.

Read Case Study

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Abstract layered gradient with dark green to yellow
Abstract pink and blue background with water droplets.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
a close up of a yellow and black sign with numbers
Man working at desk with laptop and phone.
background pattern
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Huntech: From Setup to Growth Engine

How strategic design decisions and a mobile-first UI overhaul drove a +125% revenue increase and a +41% lift in AOV.

Read Case Study

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Abstract layered gradient with dark green to yellow
Abstract pink and blue background with water droplets.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
a close up of a yellow and black sign with numbers
Man working at desk with laptop and phone.
background pattern
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Huntech: From Setup to Growth Engine

How strategic design decisions and a mobile-first UI overhaul drove a +125% revenue increase and a +41% lift in AOV.

Read Case Study

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Abstract layered gradient with dark green to yellow
Abstract pink and blue background with water droplets.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
a close up of a yellow and black sign with numbers
Man working at desk with laptop and phone.
background pattern
Close-up of a tree stump showing growth rings and a textured brown wood surface.

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